Focus groups provide insights into concerns employees have in the workplace. Many of their concerns are further supported by information collected and quantified on the written opinion survey, if one is conducted.
The groups consist of eight to ten employees from various areas of the work environment. The selection is generally random and is determined by internal staff members. A consultant from CMC facilitates the discussion with the group. Each session requires one and one-half hours. Notes are taken by the CMC staff member either by hand (notepad or flipcharts).
Focus groups may be based on ethnicity, gender, functional area, age, sexual orientation or any other group as required and determined by your organization.
The information collected from the focus group sessions is anonymously summarized and reported back as part of the overall findings and recommendations.
