Information on the progress of diversity strategies needs to be communicated to the employee population on a systematic basis. Often visible differences do not occur quickly in a diversity initiative and the employee population is left to wonder what is happening and whether or not it is working. They might even question if it is still a priority in the organization.
There are numerous ways to update the full population on diversity efforts. Some of them include: the creation and distribution of an internal newsletter detailing the progress; general publicity (posters, open letters, etc.); formal presentations and meetings to specifically discuss the progress.
During the initial discussions, a consideration may be given to the development of a “publicity/communications” task force (a cross section of employees), to concentrate on the communications strategy.
This plan will be developed in partnership with your designated staff and CMC. Each step will contain the following:
- Who is responsible
- Date due including detailed timetable
- Required resources
- Vehicles to be used
- Approximate costs
On an on-going basis, pre-determined information regarding the Initiative should be shared with employees and may take the following forms.
- Breakfast meeting with executives and managers
- Lunch and learn sessions regarding various diversity related topics
- Intranet updates on internal and external activities, articles, resource available, etc.
- E-mail to publicize timely information
- Published articles in standard departmental/organizational newsletters
- Special meetings held in work areas, departments, various locations on specific topics
- Published bulletins devoted only to the Diversity Initiative
- Focus group meetings to determine current climate of the organization
- Executive talks scheduled periodically and open to all employees
These are some possible ways to ensure updates, however, others may be determined and included. CMC can be of help in identifying important issues, drafting positive messages and help monitor employee reception.
The framework of the plan will remain constant while specific tasks and/or activities may change.
